Cochabamba is also mentioned in the documentary The Corporation, about their fight against privatisation of water by a foreign-owned company. The people protested against this and won. The privatisation had gone to such an extent that even rain water was not allowed to be collected. Read Cochabamba protests of 2000.
A MasterCard commercial depicting the world switching from a competitor's credit card to MasterCard all over the world ends with the competitor saying that he still has Cochabamba, which ends up switching to MasterCard anyway.
Cochabamba has been confirmed to be the seat of a future South American Parliament when it is formed by UNASUR. UNASUR has yet to determine what the composition of the Parliament will be, but existing treaties all agree it will meet in Cochabamba.
Cochabamba was the first place rugby union in Bolivia was formally established.
Cochabamba was featured as a location in the story in the 1983 film, Scarface. Powerful drug lord Alejandro Sosa resided there, governed large coca plantations and owned cocaine labs where upon further refining, would be shipped to Tony Montana in Florida.
Cochabamba is the setting of the 2010 movie También la lluvia (Even the rain), which takes place during the water war of 2000. It depicts a team making a movie about the colonization of Latin America, when the protests against privatization arise. The star is Mexican actor Gael García Bernal, and the film has received good criticism.
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